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There is never not a good reason to post a photo of Olympic diving cutey Tom Daley and his muscular mounds of joy. Even more so today thanks to this picture that surfaced of Tom and his corporate sponsor, British Gas, making a bad call on their logo’s placement on his all to brief swimsuit.

This shot is from the July 2011 FINA World Championship in China, by the London Test Event in January, the logo had moved to the front of his suit. Too bad. That would have been a choice spot for Oscar Mayer to sneak in a not too little bit of product placement.

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